1 edition of New approach to physical distribution. found in the catalog.
New approach to physical distribution.
Bibliography: p. 125-127.
|Statement||Authors: James N. Arbury [and others]|
|Contributions||Arbury, James N., American Management Association.|
|LC Classifications||HF5415.1 .N4|
|The Physical Object|
|Number of Pages||127|
|LC Control Number||67014866|
Search the world's most comprehensive index of full-text books. My libraryMissing: physical distribution. Physical distribution explains the problem of getting the right quantity of the right product to the right such as the extension of product lines and penetration of new marketing channels into new markets, were In explaining the systems approach to distribution management there .
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Experts have estimated that the physical distribution cost is in range of 20 to 25 percent of the price. Increased market share A new look and approach to physical distribution can contribute beyond the attainment of the twin objectives of improving customer satisfaction and dealer profit margins. Channel Partnerships: A New Approach to Streamlining Distribution. Robert D. Buzzell and Gwen C. Ortmeyer, , and show how traditional merchandising and physical distribution processes can be "reengineered" in a partnership system. We discuss possible extensions of the partnership approach to other marketing activities and outline.
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Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach.
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Physical distribution is thus, management of the physical flow of products and management and operation of the flow system. It is a process of managing the movement of the goods.
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Examples of organizational consideration are: (i) How can the five elements of physical distribution best be coordinated so that a team effort results?